About & CV

I started twenty-odd years ago as a teenager, drawing a logo and cover art for a death metal band in Kotka. Everything since has come from that: the eye, the obsession with how a thing looks and feels, and a lasting pull toward occult art and the stranger corners of popular culture. Design was the trade; the esoteric was the education.

I'm not an engineer. I'm a designer and a marketer who has spent two decades building products with developers. That is a slower way to learn how software gets made, and it means I can now run most of the machine myself. I understand context and concepting, I can put working parts together in ways nobody put them together before, and complex layers of logic are where I am comfortable, which turns out to be exactly what designing automation asks for. While a room is still deciding what should be achieved, I have usually started cutting it into pieces someone can build.

Esoterica means hidden knowledge, and in practice that is what it gives me: I account for the details nobody else thinks about, the ones you cannot see but can feel. Thinking visually lets me hold the user's story from the first sketch, so a service is usable before it is built rather than repaired afterwards.

Corporate life makes you compromise. Always. This site is the receipt for what those compromises taught me. I want to build services where the user comes first: no analytics built to be sold, no behavioural data traded, no consent banners smothering the thing you came for. Usable, understandable, and shaped in a real feedback loop with the people using it.

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Curiosity, willingness to develop himself and people around him. Fast, logical thinking and exceptional social skills rarely live in the same person — this time they do.

360 review · Alma Media Future Leaders programme